Three consecutive editions of the region’s biggest race full venue branding, grandstand fascia and risers, permanent wayfinding, facade and tent branding, temporary structures and fence mesh, delivered against an immovable race-day deadline.
The challenge
What made it hard.
Three consecutive editions of the Kingdom’s biggest sporting event, each with an immovable race-day deadline and zero margin for error across a live street circuit in the heart of Jeddah.
The solution
How we approached it.
A single accountable partner for the entire physical brand environment from grandstand fascia to permanent wayfinding engineered to hold up to crowds, weather and broadcast.
The execution
What we delivered.
Full venue branding, grandstand fascia & risers, permanent indoor and outdoor wayfinding, high facade branding, tent branding, temporary structures and chainlink fence mesh installed and dismantled to the race calendar, three years running.
At scale
Services used
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Dakar Rally
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Studio
Building no.7436, 7th floor, Salah El Din El Ayouby StreetDistrict Al-malaz, 12629
Riyadh, Saudi Arabia