Production across the desert bivouac and thousands of kilometres of route directional signage, branding systems, temporary structures and canopies in one of the most logistically extreme environments on earth.
The challenge
What made it hard.
Production across a moving desert race, thousands of kilometres of route and a bivouac city that appears and vanishes, in one of the most logistically extreme environments on earth.
The solution
How we approached it.
Rugged, fast-deploy branding and structures designed for sand, heat and constant relocation, built to go up fast and travel.
The execution
What we delivered.
Route directional signage, branding systems, temporary structures and canopies across the full rally footprint.
At scale
1000s
km of route signage
Desert
Bivouac & stage builds
Jan
2024 delivery
Services used
Route directional signageBranding systemsTemporary structuresCanopies
Next project
GT Race, Jeddah Corniche
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Studio
Building no.7436, 7th floor, Salah El Din El Ayouby StreetDistrict Al-malaz, 12629
Riyadh, Saudi Arabia